I turn customer understanding into measurable impact.
Over a decade leading product in UK government, private banking and global social enterprises. Now focused on high-impact work across Africa, putting products into the hands, and hearts, of the people who benefit the most.
IMPACT HIGHLIGHTS
Increasing the global impact of Digital Trainings
Viamo · Nairobi, KenyaCourse completion up 10% across 170 projects, & pick-up improved by >75% in the worst-performing ones.
170 projects 02Improving CX while saving $2,430 a month
Fenix International · Kampala, UgandaA bespoke help desk cut call write-up from 26 to 14 seconds — 16 minutes back per agent, per day.
$78 / day 03Maximising conversion to add £30,000 a week
Barclays Bank · London, UKTwo small UX changes lifted conversion 10% — £1.5 million onto the mortgage book.
£30k / week 04Reducing production time by 80%
Met Office · Exeter, UKMigrated tens of thousands of pages, and cut live data pages from 2 hours to 15 minutes with a new CMS.
2h → 15 minTHE PRINCIPLES BEHIND MY WORK
"Data only tells you half the story."
Your funnel shows you what is happening. Talking to your users is often the only way to learn why.
From Viamo →"Never underestimate the little wins."
Simple changes are easy to find and often carry outsized impact. Product diagnostics are a powerful place to start.
From Barclays →"A team is only as good as what it's held to."
Without clear targets or reporting, standards quietly slip. Visibility creates accountability and pride.
From Fenix →"Stay relevant by responding to change."
Credible, quality alternatives build the trust and confidence an organisation needs to launch something new.
From the Met Office →ABOUT ME
I'm Caroline. I'm a people person committed to positive social impact. That's why I love product. It gives me the chance to deeply understand people, then, with the right team, solve big problems to help improve their lives.
Since 2018 I've lived and worked in Africa, splitting my time mostly between Uganda and Kenya. Before that I built digital products for the UK government and in private banking. In both worlds, I've loved changing lives at scale through technology.
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Read to Dream
As someone who fell in love with reading at a young age, I founded Read to Dream to give children in Uganda the same opportunity. The non-profit provides access to books by opening libraries in primary schools, maximising reach and impact, giving as many children as possible the chance to #readitpossible.
Let's talk about your product.
Interested in working together, or want to hear more about the impact I've had? I'd love to hear from you.